About Brand

About Company 

Sporto is a revolutionary brand of athleisure wear that comes from the house of the famous J.G. Hosiery, a company that has a 40-year-old legacy of creating great products for the Indian consumer. Our other products are the immensely loved Macho, Amul Comfy and Zoiro. Our products are loved not just by Indian consumers but have been accepted and are successful across borders in overseas markets like the UAE. 

Sporto was birthed with an intention to make international quality athleisure accessible to the large but discerning Indian market that had specific needs. Our products have stood the test of time and in terms of styling and product quality, not just within the subcontinent but across borders. All this at a price that is super accessible and within the reach of most consumers. We believe Sporto is a real need and not just a fashion statement. It is only fair that the transformational effect of our clothes becomes accessible to as many people as possible.  

As a leader brand that believes in setting the right example, we always maintain the right practices in our manufacturing process. With eco-friendly dyes, international standard machines, anti-bacterial superior quality cotton and eco-washable fabrics, it’s hardly surprising that Sporto’s range of clothing has become a consumer favorite. Our wide product range with Joggers, Track pants, T-shirts, Gym-vests, Jackets, Hoodies, full sleeves to Bermudas, Capris, Boxers and Innerwear are designed keeping in mind the varied consumer needs and their dynamic lifestyles.  

Constant innovation with new designs, fabrics and processes for upping our own benchmark is something we take immense pride in. Sporto is made with a lot of care, flair and authenticity. Sporto is the natural choice of the young, trendy and ambitious go-getters across all fields. 

Our biggest inspiration comes from our consumers who believe in staying TOING in their everyday life journey. TOING is an energy encompassing the spirit of the youth, vibrancy in approach, unbundled energy, a hint of flintiness and unmatched desire to be the absolute best. 

For a boundaryless generation with boundless energy, Sporto is a breath of fresh air as well as a statement of their identity. It is that kind of clothing that always operates in a stealth mode when it comes to how it feels on the body but at the same time transforms the wearer into a style statement. Sporto is for those amazing people who believe flexibility is as much in the mind as it is in the body. If you are running from a college lecture to a coffee date, Sporto is for you. If you are running from a business meeting to a tennis match, Sporto is for you. If making impromptu plans to a weekend destination is your idea of a quick getaway, Sporto is for you. Whether you like being always on the move outside or whether you like chilling with Netflix inside, Sporto is for you.  

Well, well, you see, Sporto is for an entire generation who are obsessed with doing things, the TOING way!